Facts checked July 2026. Both apps change; if something here is out of date, tell us and we will fix it.
We build Fundcap, so read this page knowing that. It is still written to be useful even if you end up picking Fundlify. Both apps let you run crowdfunding on your own Shopify store instead of sending your audience to Kickstarter, and they take very different approaches to pricing and scope.
The honest starting point: Fundlify is the established option. It has been on the Shopify App Store since September 2018, holds a 5.0 star rating (from 8 reviews), meets Built for Shopify standards, and covers far more ground: pre-sales, back orders, coming soon pages, limited drops, reward tiers with early-bird pricing, and deposit-based charging. Fundcap is new in 2026, has zero reviews, is built by one person, and does exactly one thing: all-or-nothing campaigns where buyers are charged now and automatically refunded if the goal is missed.
The biggest practical difference is money. Fundlify charges a monthly fee plus a 2 to 5% platform fee on paid pre-orders on every tier, including the $259 Scale plan. Fundcap is $19 a month flat, with no percentage of your raise and no per-order fees. Below is the exact math at $10,000 and $50,000 raised, plus every category where each app wins.
Side by side
| Fundcap | Fundlify | |
|---|---|---|
| Pricing model | $19/month flat. No percentage of your raise, no per-order fees. Building campaigns is free; the plan starts only when you go live.Fundlify's fee scales with your raise. Fundcap costs the same whether you raise $500 or $50,000. | Four tiers billed in USD every 30 days: Free $0 + 5% platform fee, Starter $29 + 4%, Growth $59 + 3%, Scale $259 + 2%. The percentage applies to paid pre-orders on every tier, including Scale. |
| Cost on a $10,000 raise | $19 for a one-month campaign. $38 if it runs two months.Fundlify math assumes the raise lands within one 30-day billing cycle; their platform fee applies to paid pre-orders. | Free: $500. Starter: $429 ($29 + $400). Growth: $359 ($59 + $300). Scale: $459 ($259 + $200). Cheapest configuration: $359 on Growth. |
| Cost on a $50,000 raise | $19. Still flat.The bigger the raise, the wider the gap. At very small raises the picture flips, see the FAQ below. | Free: $2,500. Starter: $2,029 ($29 + $2,000). Growth: $1,559 ($59 + $1,500). Scale: $1,259 ($259 + $1,000). Cheapest configuration: $1,259 on Scale. |
| Free trial | 14 days free. You can also build and preview campaigns without paying anything; billing starts when a campaign goes live.One of Fundlify's own 5-star reviewers asked for the ability to save a campaign draft before launching. Fundcap campaigns are effectively drafts until you go live. | 7-day free trial, on paid plans only. The Free tier has no trial because it costs $0/month, but it carries the 5% fee. |
| Order types, rewards, and deposits | All-or-nothing campaigns only, one product per campaign. No reward tiers, bundles, or deposits yet; both are on the roadmap.Fundlify wins this row plainly. It is the more complete toolkit today. | Five order types (crowdfunding, pre-sales, back orders, coming soon, limited drops), reward tiers with bundles and early-bird pricing, and charge now or charge later with deposits, configurable per campaign. |
| Design and storefront widget | Design-first theme app block with 4 presets and any accent color, built to look native in your theme. Live progress bar, backer count, and countdown.Both apps invest in design. One Fundlify 5-star reviewer noted the default buy button shows for about half a second before the pre-order UI loads. | No-code Design Studio, an isolated and theme-safe visual editor, plus customizable email notifications and countdown timers. |
| Goals and caps | Unit or revenue goals with an optional max cap. A campaign can be funded AND capped, so a hit campaign never sells more than you can produce.We only list what Fundlify's public pages describe. If you need a funding goal combined with a separate hard cap, confirm with them directly. | Zero overselling via strict variant-level inventory caps. |
| Refunds if the goal is missed | Buyers are charged at checkout as real Shopify orders, not pledges. If the goal is missed, you refund every backer with one-click bulk refunds through Shopify. The buyer promise: charged now, automatically refunded if the goal is missed.We describe only what Fundlify's listing states. Ask them how missed-goal refunds are handled before you launch. | Charge now at checkout, or charge later with a deposit, configurable per campaign. |
| Reviews and track record | Zero reviews. New in 2026, built and run by one developer. That is the honest state of it.Fundlify wins this row, no contest. For context: 8 reviews since 2018 is a small base, and the single 1-star review (March 2026) was publicly disputed by the developer citing technical logs. | 5.0 stars from 8 reviews (7 five-star, 1 one-star), live on the Shopify App Store since September 2018, and meets Built for Shopify standards. |
| Support | Answered by the founder in under 24 hours. You talk to the person who wrote the code.Priority support being a paid upgrade is normal for tiered apps; just know that is the structure. | Email support, with priority email support reserved for the Growth ($59) and Scale ($259) plans. |
| Who owns the buyer relationship | Backers buy on your store. Orders, customer emails, and the brand relationship are yours.Close to even. Both apps keep buyers on your storefront rather than on a third-party platform. | Also runs on your own store, with full Shopify admin sync for orders and fulfillment. |
Which one fits your store?
Choose Fundlify if
- You need more than crowdfunding. Fundlify covers pre-sales, back orders, coming soon pages, and limited drops in one app; Fundcap does none of those.
- You want reward tiers, bundles, early-bird pricing, or deposit-based charge-later today. Fundcap does not have these yet, they are roadmap items.
- You want a track record before installing anything. Fundlify has been live since September 2018, holds a 5.0 rating, and meets Built for Shopify standards.
- You want pre-launch validation or forecasting. Fundlify's no-payment email reservations (Launch Autopilot) and its demand forecasting on Growth and Scale plans have no Fundcap equivalent.
Choose Fundcap if
- You want flat, predictable pricing. $19 a month with no percentage of the raise. On a $50,000 raise, Fundlify's cheapest configuration costs $1,259; Fundcap costs $19.
- You want true all-or-nothing mechanics with real orders. Buyers are charged now and automatically refunded if the goal is missed, with one-click bulk refunds through Shopify.
- You want funded AND capped. Unit or revenue goals with an optional max cap, so a viral campaign cannot oversell your production capacity.
- You want to talk to the builder. Support is answered by the founder in under 24 hours, not routed through a tier system.
Common questions
Is Fundcap always cheaper than Fundlify?
No. If you raise under about $380 in a month, Fundlify's Free tier ($0/month plus a 5% fee) works out cheaper than Fundcap's $19. The math flips quickly above that: at $10,000 raised, Fundlify's cheapest option is $359 on the Growth plan versus $19 on Fundcap, and at $50,000 it is $1,259 on Scale versus $19. Every Fundlify tier keeps a percentage fee, so the gap grows with the raise.
What does Fundlify have that Fundcap does not?
Quite a lot, honestly. Multiple order types (pre-sales, back orders, coming soon, limited drops), reward tiers with bundles and early-bird pricing, deposits and charge-later, pre-launch email validation, demand forecasting on higher plans, and a track record going back to 2018. Fundcap does one thing, all-or-nothing campaigns with one product each, and it is new. Reward tiers and deposits are on Fundcap's roadmap.
What happens to my customers' money if a Fundcap campaign misses its goal?
Buyers are charged at checkout, so they place real Shopify orders rather than pledges. If the campaign misses its goal, you refund every backer through Shopify with one click, and you can export a backer CSV at any time. The promise buyers see on your store: charged now, automatically refunded if the goal is missed.
If you need a broad pre-order toolkit with reward tiers, deposits, and a history going back to 2018, Fundlify is the safer pick, and its 5.0 rating, while built on only 8 reviews, is real. Fundcap's case is narrower and simpler: one job done carefully. All-or-nothing campaigns at a flat $19 a month with no cut of your raise, a widget designed to disappear into your theme, goals that can be funded AND capped, buyers charged now and automatically refunded if the goal is missed, and support answered by the founder in under 24 hours. If that one job is the job you need done, the fee math alone makes the 14-day trial worth running. If you need more than that job, choose Fundlify, and we mean that.
Competitor details come from their public App Store listing and website. We link to them because confident products can afford honest comparisons.