Straight answers about running all-or-nothing campaigns on Shopify: goals, deadlines, refunds, fees, and the widget. Written by the person who built Fundcap.
How do I run a crowdfunding campaign on Shopify?
A step by step guide to running a Kickstarter-style all-or-nothing campaign on your own Shopify store with Fundcap: pick a product, set a goal and deadline, launch, and resolve.
How do I add the campaign widget to my Shopify product page?
The Fundcap widget is a Shopify app block. Add it to your product template in the theme editor in two clicks, then style it with a preset and accent color.
How do I set a good crowdfunding goal and deadline?
Setting the goal too high kills a campaign; too low makes it pointless. A practical way to choose the goal, deadline, and cap for an all-or-nothing Shopify campaign.
What is the difference between all-or-nothing and preorders?
All-or-nothing crowdfunding and ordinary preorders look similar but promise different things. Here is how to tell which one your product launch actually needs.
Does the Fundcap widget slow down my store or hurt SEO?
Fundcap renders from data already on the page and adds no heavy scripts, so it does not slow your product pages or affect your Shopify SEO. Here is why.
How do I know people will actually buy before I order stock?
Likes and waitlists lie, money does not. How to use an all-or-nothing campaign on your Shopify store to test real demand before you spend a cent on inventory.
What happens to payment processing fees when a campaign is refunded?
When an all-or-nothing campaign misses its goal and you refund every backer, most payment providers keep the processing fee on the original charge. Here is exactly how that works and what it costs you.
How do crowdfunding refunds work on Shopify?
When a Fundcap campaign misses its goal, you refund every backer in one click. Here is what the bulk refund does, how long it takes, and what your buyers see.
Should I use Kickstarter or run the campaign on my own store?
The honest fee math of Kickstarter (5% platform fee plus 3 to 5% processing) versus running an all-or-nothing campaign on your own Shopify store, and when each one is actually the right call.
Is there a BackerKit alternative that runs on my own Shopify store?
What a pledge manager actually does, what BackerKit and PledgeBox charge, and how funded Kickstarter creators run surveys, add-ons, and late pledges as native Shopify orders instead.
Can my backers reserve with a deposit and pay the rest later?
How deposits work in Shopify campaigns today, what deposit apps charge, and the reserve-now-charged-if-funded model we are building into Fundcap Pro.